Using your Burgh Matter Handlebar Tape is easy. Start at the end of the handlebar and carefully wrap the tape around, following the maze - like pattern as you go. Make sure to keep the tape tight and even for a smooth finish. When you reach the end, use the included screw - in end plugs to secure the tape. The finishing tape strips can be used to neatly finish off the wrap. As for maintenance, simply wipe the tape with a damp cloth to keep it clean. Avoid using harsh chemicals as they might damage the print. If the tape gets wet, let it dry thoroughly before using your bike again. This will help keep your handlebar tape looking great and in good condition for a long time.