Using the Burgh handlebar tape is easy. First, clean your handlebars to ensure a smooth surface. Then, start wrapping the tape from the end of the handlebar, making sure to keep it tight and even. When you reach the end, use the included screw-in end plugs to secure the tape. For the finishing touch, use the provided finishing tape strips. As for maintenance, just wipe the tape with a damp cloth if it gets dirty. Avoid using harsh chemicals as they may damage the tape. Also, check the tape regularly for any signs of wear and tear. If you notice any issues, it might be time to replace the tape.